When people say about American culture with a diversity of races, cultures it was refered with 'Melting Pot.' However, it has been changed to refering as 'Salad Ball.' Like every ingredients have its own taste but better within a Salad Ball, the culture should be like that. In other words, rather than seeking the assimilation, respecting and protecting its own culture but mingled as one society together. I think this also can be adopted to the world's culture too. We are heading to the globalization era and interaction has been increased tremendously.
In this regards, the cultural hybridity is significant. While some country adopt cultural differences, other countries cannot. In Ugly Betty case is interesting. In Korea, Ugly Betty was imported as an original form. It was not huge success as other American TV show such as CSI, Gossip Girl but quite well know among group of people who love to watch American TV show. When I readl Miller's article about Ugly Betty, I was surprized that the original version was from England not America. Also, I think it is a good example for localizing the contents.
For refering the localization of the media contents, Salad Ball approach is required. By adding the local culture, not assimilating attempts, the local people can accept more of global contents. This cultural hybridity also think with post-colonial approach. South Africa where experienced the colonial imperism from European countreis supporessed by super-power. After independence, South Americans think other super power is suppressing them. The represental approach for this would be 'dependent theory'. No culture is imperial to other culture and every culture has been related to each other (even though there are certain degree of differences).
Cultural Hybridity should convey this value which also related to the global citizenship. In this regards, cultural hybridity an be a useful tool for achieving a global society with diverse cultural values.